What started off from Carol's very own kitchen in Palmerston North has blossomed into an internationally celebrated brand. From those early days in 1988, CAROL PRIEST expanded to open its first store in Palmerston North in the early 1990s, followed by the move to a purpose-built factory in Nelson by the late 1990s. In the early 2000s, we opened our second store on Hardy Street.

Our vision grew beyond New Zealand, with global distribution across Asia and North America, where CAROL PRIEST became a staple in department stores and luxury day spas. As one of the earliest brands to champion clean, natural beauty, our commitment to being sustainable and natural has remained unwavering.

The concept of 'House' in a brand refers to the spirit of creating heritage based on the brand's unique working methods and traditions. More than just a physical space, the Carol Priest House embodies the very essence of the brand, serving as a testament to its unwavering commitment to authenticity, heritage, and the evolution of aromatherapy. Located right in front of Tahunanui Beach, our space reflects the beautiful, sustainable way of life in Nelson.

Here, the brand's genuine archives are carefully preserved, capturing the essence of Carol Priest's journey through the world of natural and organic skincare. It is a place where the brand's unique working methods and time-honoured traditions come to life, creating a sense of heritage that transcends time.

Step inside the Carol Priest House, and you'll find yourself immersed in a world of sensory delights. From the soothing aroma of essential oils to the gentle hum of nature-inspired skincare rituals, every corner of the house exudes an aura of tranquility and serenity. It is a place where visitors can escape the hustle and bustle of everyday life and reconnect with themselves in a space that celebrates the beauty of simplicity and mindfulness.

In Japan, Carol Priest has become synonymous with luxury and quality, gracing the shelves of renowned department stores such as Kintetsu Abeno, Seibu Ikebukuro, and Hanshin Umeda. Our established Japanese distributor has opened up a concept store in Tokyo, providing a dedicated space where customers can experience the purity and efficacy of Carol Priest products firsthand. This presence in Japan has further underscored our reputation as a premium choice in clean beauty.

In Korea, Carol Priest has been established as a premium brand with stores in prestigious department stores, including Lotte Department Store (Busan), Debec Plaza, and the Galleria Department Store (Apgujeong). Our presence in Korea solidified our position as a trusted brand for those seeking high-quality, natural and organic cosmetics.

For over 8 years, we have operated two Carol Priest Day Spas in the most luxurious suburbs of Seoul, South Korea, where our luxurious, natural treatments became favorites among discerning clientele. These years allowed us to connect directly with clients, learning firsthand about their needs and preferences with CAROL PRIEST products. These invaluable insights have shaped the way we develop and refine our products, ensuring they deliver the results our customers love and trust. This has also helped us develop resources and offer unwavering support to our spa partners, something we continue to prioritise.