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About us
OUR STORY BEGAN IN 1988
Long before the beauty industry recognised the need for more gentle and eco-friendly alternatives, Carol Priest was pioneering the path towards clean, non-toxic, natural beauty since its establishment of 1988.
Our early adoption of a chemical-free ethos was not just innovative but revolutionary, setting a new benchmark for the industry. This foresight was a clear reflection of Carol Priest’s commitment to offering products that are safe, effective, and in harmony with nature.
Carol Priest’s philosophy is deeply rooted in the belief that nature provides the best solutions for nurturing and caring for our skin. Each product in our range is a symphony of natural ingredients, carefully chosen for their purity and efficacy. From rejuvenating skincare to nurturing haircare, every item is designed to enhance natural beauty without the harsh impact of synthetic chemicals.
As we look towards the future, Carol Priest’s journey continues to inspire. Each product is a blend of nature's finest, infused over time with your well-being in mind. Join us in stepping into a world where personal care is not just about looking good but feeling good and doing good for our world.
FOUNDER'S STORY
Carol Priest, a visionary scientist formerly associated with the pharmaceutical giant Glaxo Smith Kline, became aware of the harmful effects of chemical ingredients on the human body. Driven by a desire to create products that were safe, effective, and in harmony with nature, she began developing natural skincare products in 1988.
What started off in her own kitchen was not just innovative but revolutionary, setting a new benchmark for the industry. She put the products in glass jars and bottles and disclosed the full ingredient list, even when it wasn't mandatory. Her dedication has not only carved a niche in the personal care market but also set new industry standards, encouraging a shift towards more mindful and environmentally conscious practices.
For over 35 years, Carol has overseen the formulation & manufacturing of the products, ensuring that each item we produce carries her personal touch and expertise.
Made in Small Batch, at a Slow Pace
All our products are manufactured in Nelson, a picturesque town located on the South Island of New Zealand.
In Nelson, life moves at a different rhythm. The slow pace of this region isn't just a way of life; it's a critical element of our manufacturing process. Our products are made in small batches, ensuring that each one receives the attention it deserves. We’re not in a rush to push out the next big thing; instead, we’re focused on creating products that stand the test of time, offering real, lasting results.
By taking our time, we focus on every detail, from selecting the finest ingredients from the world and our homeland, carefully blending them, and to the final touches in packaging. Every product that leaves our facility has been infused with care, consideration, and precision. In a world where mass production often compromises quality, we stand firm in our belief that good things take time.