Long before the beauty industry recognised the need for more gentle and eco-friendly alternatives, Carol Priest was pioneering the path towards clean, non-toxic, natural beauty since its establishment of 1988.

Our early adoption of a chemical-free ethos was not just innovative but revolutionary, setting a new benchmark for the industry. This foresight was a clear reflection of Carol Priest’s commitment to offering products that are safe, effective, and in harmony with nature.

Carol Priest’s philosophy is deeply rooted in the belief that nature provides the best solutions for nurturing and caring for our skin. Each product in our range is a symphony of natural ingredients, carefully chosen for their purity and efficacy. From rejuvenating skincare to nurturing haircare, every item is designed to enhance natural beauty without the harsh impact of synthetic chemicals.

As we look towards the future, Carol Priest’s journey continues to inspire. Each product is a blend of nature's finest, infused over time with your well-being in mind. Join us in stepping into a world where personal care is not just about looking good but feeling good and doing good for our world.

Carol Priest, a visionary scientist formerly associated with the pharmaceutical giant Glaxo Smith Kline, became aware of the harmful effects of chemical ingredients on the human body. Driven by a desire to create products that were safe, effective, and in harmony with nature, she began developing natural skincare products in 1988.

What started off in her own kitchen was not just innovative but revolutionary, setting a new benchmark for the industry. She put the products in glass jars and bottles and disclosed the full ingredient list, even when it wasn't mandatory. Her dedication has not only carved a niche in the personal care market but also set new industry standards, encouraging a shift towards more mindful and environmentally conscious practices.

For over 35 years, Carol has overseeing the formulation & manufacturing of the products, ensuring that each item we produce carries her personal touch and expertise.