As we close 2024, a year of transformation and growth, we want to take a moment to express our heartfelt gratitude. Your unwavering support and love have carried us through 36 incredible years. We wouldn’t be here without you, and for that, we are truly thankful.
After feeling the brand had plateaued for some time—launching a sibling brand, management transitions, and navigating the challenges of the pandemic. This year was a bold step forward for us, where we poured our hearts into redefining our products and brand identity. It was a chance to reflect, refine, and reconnect with what makes our brand special.
We’re so excited to share the results of this transformation with you. Here’s a recap of the refreshed and new products we introduced this year:
Cleansing Line
- Neroli Cleansing Gel: Our newest addition and first-ever gel type cleanser. Formulated with premium plant-based surfactants for a refreshing, deep-clean experience and botanical extracts for advanced skin benefits.
- Certified Organic Cleansing Creams: Our timeless favourites, Blue Chamomile and Lavender & Manuka Honey Cleansing Creams, have been certified by BioGro.
Toner Line
- Manuka & Lavender Balancing Toner: A new formulation combining the benefits of Manuka and Lavender toners into one balancing blend.
- Certified Organic Toners: All our toners received a glow-up with an elegant, perfume-like packaging. They’ve also been re-certified by BioGro, ensuring the highest quality and purity.
Serum Line
- Rosehip & Vitamin C Regenerative Serum: Our first high-potency serum combining BioActives for enhanced skin regeneration and brightening.
Moisturiser Line
- Rose & Jasmine Ceramide Cream: A luxurious evolution of our Marshmallow Root Cream, infused with high dose of Rose and Jasmine Absolute. Formulated with 85% organic ingredients & 3% ceramide complex for ultimate hydration and anti-aging benefits.
- Avocado Fruit Moisture Cream: Enhanced with 87% organic botanicals and scientifically proven BioActives (i.e. Ceramides & Hyaluronic Acid) to provide intense moisture and strengthen the skin barrier.
Eye & Night Care
- Enhanced Eye Cream: Enhanced with 83% organic botanicals and scientifically proven BioActives (i.e. 3% Vitamin C, and Ceramides & Hyaluronic Acid) to deeply hydrate, brighten, and protect the delicate eye area.
- Enhanced Night Cream: Enhanced with 88% organic botanicals and scientifically proven BioActives (i.e. Ceramides & Hyaluronic Acid) to deliver deeper hydration and overnight skin restoration. Traditional Roseihp Oil has been replaced with Rosehip CO2 Extract.
Hair & Body Care
- Reformulated Shampoos & Body Washes: Now crafted with gentle, premium plant-based surfactants and enriched with 1% certified organic Manuka honey. Traditional preservatives have been removed to ensure the purest form of care.
As a small team, we weren’t always able to showcase these changes as prominently as we hoped. Yet your understanding and continued encouragement have meant everything to us. Thank you for believing in us as we grow, evolve, and strive to serve you better.
From the bottom of our hearts, thank you again for your love and support. Wishing you a joyous and magical start to the holiday season.
Warmest regards,
Team Carol Priest
